Nick Henderson
Nick Henderson takesup the Shanghai-based roleofCountry Manager Chinain January 2024, reporting to the Executive General Manager Eastern Markets and Aviation, Andrew Hogg.
MrHenderson joinsTourism Australia to further drive awareness of Australia’s diverse world-class travel experiences to Chinese key distribution partners and travellers alike. Mr Henderson looksforward to leveraginghisexperience across leadership and growth roles to further build on the solid foundation developed by the Tourism Australia China team and contribute to strengthening the China Australia tourism relationship.
With a strong background in trade facilitation and market growth in China, MrHenderson brings more than 25 years of experience to the role, with 20 years living and working in China. He was previously with the State Government of Victoria (Australia), where he was Deputy Commissioner for Greater China and responsible for the trade facilitation function. Prior to this, he held numerous roles with the University of Melbourne (Asialink Business), FutureBrand and IKEA China playing a role in the first two stores and IKEA’s market entry into China.
